Many artists these days still hold on to the notion that “if you build it, they will come.” In other words, they think that “if I just put out great music, the fans will come flocking.”
This might have been true back in the good old days, but it sure isn’t now. There is a ton of good music out there. A metric fuckton. Really. Shitloads of it. Oh really, you’re a singer songwriter? There are thousands of you. Thousands. Don’t believe me? Go to YouTube and type in singer/songwriter and see how many people come up. And even if you are in the top 1% of these artists, there are still a lot of you vying for the same few coveted spots in the public eye. And chances are, your competition is working harder than you.
Making your name in the music business is like a long poker game, and great music is only the ante.
Once you have great music as that ante, you have to kick that creativity engine back on and figure out a way to get your music to the people. Make a great video, develop a groundbreaking live show, or get wild…doing something crazy that nobody has done before. That part is limited only by your own imagination. After all, you’re the artist. But the simple fact remains that there is a lot of great music out there, and creating it is only the first part of the process.
Remember, great music might get you a seat at the table, but the game doesn’t stop after the ante.